Ocean Drive Productions
Ocean Drive Productions logo is an illustrative piece that depicts the waves colliding and crashing onto the street that as the main piece of the brand. This illustrative execution captures the modern allure of the music producers tone and professionalism as they make waves with the artists that work with them.
The typography and color palette are representative of the collision of retro and modern design styles coming together and show the people that this brand is willing to explore the depths of music for their artists in everything they produce. The heavy line treatment can translate this logo to a modern contemporary piece that the employees would happily show off, wear, and market the business with as the company grows and shows people what they can do together.
This is the full color official logo created for the client. The client had sent a pixel art gif of waves crashing and with that art direction, this was the still that was developed for the client.
I had a series of ideas and from this snap shot of the many sketches that were conducted, it's easy to see how two ideas merged into what ultimately became the final product for the client.
The many mockups provided to the client was to further emphasize how the official branding would live outside of the screen, and how they could incorporate the branding onto merchandise, office supplies, and use for giveaways to give to their own clients.
This hat was made into the branding style utilizing the reverse out linear version of the logo to show how the logo will live and breathe in other forms outside of the full color presentation.
A future tote bag that can be used to give free gifts away to their clients and any festivals they would participate in to get more brand awareness.
Potential future merchandise featuring the logo in the front and center due to it's illustrative qualities.
Stickers show how the logo can live as a physical element. In the music scene, it is very common for musicians to slap their stickers everywhere they have been and onto their gear, so it was apt to create a logo sticker for the production group so they can participate.
This breakout shows the client how their logo can be used in it's various format for contrast, stacked logo application, and linear logo aplications.