Blind Fury Fitness
Blind Fury Fitness is a fitness and nutrition trainer locally owned by the body builder and women’s transformation specialist Brittany Culp. Brittany Culp is one of the few blind competitors and professionals in the industry, and this branding encompasses her fiery passion for the field.
Blind Fury Fitness full color logo that showcases the fire in her weight training classes.
Blind Fury Fitness social media banners that can be used interchangeably throughout her lifting and coaching seasons. Everything is in her decided upon branding style to be sleek, clean, and modern.
Blind Fury Fitness business cards that were also to be printed with a semi gloss varnish on the pattern on the back to contrast with the feel of the paper of the card. This would be a physical tell for my blind client to be able to tell what side the card is so she can hand it to her clients properly.
Blind Fury Fitness letterhead design that is sleek and simple to match with the branding. This simple letterhead is to be used for invoices, correspondence, and clientele interactions that require something hand written to commend her clients on their amazing transformations.
My client is a semi-pro body building competitor. She needs travel friendly and blind friendly baggage that she can identify easily among the others, so with this branded Blind Fury Fitness bag, she can advertise her own business and identify her gear anywhere.
This is an embroidered and branded style baseball cap that can be sold to her clients so they can openly advertise and show their loyalty to my client wherever they go. Their physique becomes a walk advertisement for Blind Fury Fitness, and it makes it much easier for any on-looker to see who has helped them look so good, opening a door for Word of Mouth marketing.
The Back in Fitness ad series was created with the sole purpose of encouraging clients that took a break during the pandemic to slowly come back to training. These kind and encouraging illustrations in monochrome pinks in accordance with the Blind Fury Fitness branding made itself a staple to all her clients to easily recognize her posts among the many in their instagram feeds.
Blind Fury Fitness specializes in women's transformation fitness training. These ads were created with the idea that the target demographic will be between the ages of 25 - 35 which can be found on instagram. These female centric illustrations were created with the belief that the women can see themselves working out in these familiar positions again, and come back to Blind Fury Fitness with confidence and excitement for the workouts.
This is a total instagram mockup for the ads to present to Brittany Culp, the Blind Fury Fitness owner. This was created to show the impact of the ad and to stand out against the many photo centric posts that her clientele demographic may be engaged in. The illustration breaks up the monotony of the posts on Instagram, causes the client to pause to consider the message, and has a higher rate of CTR to have the clients reconnect with their fitness goals as the pandemic began to wane for a small period of time.