Dosha Beauty
Dosha Beauty is a local beauty salon school that opened up here in the Coastal Bend area that offers classes to the general public for those that are interested in getting better to help their children, learn a new hobby, or get introductory classes into the profession to see if beauty school is the right path for them. This brand was designed to be retro-chic. The professionalism of the serif typeface paired with the 70’s inspired patterns and colors allow for the branding to be as fun and funky as the classes are.
This is the first instance of the branding to be shown off to the client's social media so they can begin announcing the brand. This one photo shows off the warm color theory the entire brand will encapsulate moving forward.
This break out of the logo shows off how many different styles of the logo that can be utilized for branding on posters, social media, merchandise, employee uniforms, and much more. This break out also shows off the use of the palette that has been chosen for the brand as a whole.
This stylized palette was part of the presentation to the client to show the range of colors that can be used with the brand with examples around the page of how their design elements can be used in social media and atmospherics when designing their brick and mortar space.
Official Dosha Beauty logo broken out by itself to show how it stands alone.
This example of the window mockup sold the client even further that this was the right choice for them. The mockup helped the client visualize the future of their brand and sold them on this logo choice being the right fit for them.
A mockup of the logo into merchandise that can be sold or given away to clients so they can enjoy a bit of Dosha whenever they go. This would also be a small marketing tactic to spread brand awareness through word of mouth where people can have a conversation piece with them on their possessions.
This is the presentation that was given to the client when delivering the pieces and overall information to the client. This presentation also doubled as the structure for the brand standards for the client.